FTX made the largest deal of esports history. A total of 210 million USD to acquire Naming Rights to Esports Organization TSM.
The future name will be TSM FTX in a multi-year deal with the goal of expansion for different markets, such as Asia, Europe, and South America.
Other FTX Deals
Previous, FTX entered on sponsorship of real-world sports in March 2021 with the acquisition of the naming rights of Miami Heat professional basketball team’s home arena for a reported $135 million.