In Carrefour stores in Dubai, customers will be able to use their smartphone to scan a QR code on some products to get immediate access to actionable food supply chain data, from farm to store shelf through the blockchain.
Stores of retail giant Carrefour in Dubai, in the United Arab Emirates, will start tracking products using blockchain technology. The announcement was made by Majid Al Futtaim, the chain’s main franchisee in the region.
Tracking will be handled by the IBM Cloud solution, from IBM Food Trust, which has partnered with Majid. “Carrefour will be the first retailer in the region to offer new insights with transparency for its customers about the origin of their food,” said the company.
For Hani Weiss, Majid’s CEO, trust in food supply transparency is becoming increasingly important around the world, a trend accelerated by changing consumer demands and the ensuing health and wellness concerns arising from the pandemic COVID-19″.
“It is imperative that we invest to ensure quality throughout the value chain and, at the same time, we work to build solid customer trust and loyalty,” he concluded.
According to the note, the initiative will start with two categories of products, which are the institution’s own brand: chicken Carrefour and microgreens.
With the blockchain solution, consumers can receive reliable and unchanging information on the supply chain and how the product is produced just by scanning the QR code on the packaging with a smartphone connected to the internet.
The data includes the date and place of production, how quality control is carried out, product validity, and even the location of farms or any place where part or all of the process has been conducted.